Are These Technological Trends Transforming the Media?
In every society, the media plays a significant role in the prosperity of its people and all the other industry. Whether you are talking about the public or private sector, the media is a necessary wing that informs and shape the way societies think. But inasmuch as it is instrumental in shaping other industries, one industry has had one of the biggest impacts on the media, and that is—information and communication technology (ICT). Since its birth and progression in the early 90s, this vital and disruptive industry has shifted the way people perceive the media and how they interact with it. Therefore, http://ift.tt/2kFTqzchas compiled some of the hottest ICT trends that are revolutionizing the way the media operates.
Smart Advertising
Advertising is the primary source of income for all media houses irrespective of whether they are print and electronics. Since adverts are the backbone of income, media houses are now shifting the way they used to do adverts in the old analog days and bringing everything to the digital platform. With the help of machine learning and deeper analytics, media houses can enjoy greater opportunities in areas such as artificial intelligence and augmented reality.
Multi-channel Experience
With technology taking over the industry, news houses are now adopting a multi–channel approach where viewers can enjoy their favorite shows on their television channels and the social media at the same time. With this provision, fans can watch programs and share live tweets and feeds on Twitter and Facebook at the same time. This kind of sharing has made the television experience more liberalized and democratic since viewers can participate in what is going on without the moderation of the station airing the program or event.
Going Social
In this age, the social media is no longer a channel through which “the media” can reach out to its fans. It is a part of the media itself and what traditional media houses are doing is embracing and partnering with this most viral and free media that has no owners or central point of command. With the social media partnering with conventional media houses, they can now get more user participation from their fans. With this branch of media spreading its tentacles, it is now easier for media houses to update users. They are no longer bound by the conventional methods of waiting for the news hours to cover what they need to share with their fans. They can now engage their fans directly and give more details on their screens.
Additionally, the tech–savvy social media has made it possible for traditional media houses to gain greater connection with their fans on Instagram, YouTube, Facebook, and Twitter. Besides, the platform allows for the integration of live events with social interaction with many radio and TV stations allowing in messages from social networks as viewers and listeners interact on different issues. A good example is the “big questions” most of them pose during their live broadcasts. This way, it is easier for media houses to break away from the traditions of the past where broadcasting was all about the presenters telling their fans some nice things they wanted them to hear.
More Appetite for Amateur Content
Technology has shifted the way people used to access content. Initially, only highly trained media personalities were entitled to share content. But with technology, anyone with a smartphone can capture and record voice and video content for public consumption. The younger generation is inclining more towards news channels run by amateur content developers. In fact, you no longer need to tune it to conventional media houses to get breaking news since amateurs are streaming and sharing it online. For instance, one Swedish star has gathered a record 9 billion views on his YouTube channel.
The Predictive Web
The days when people used to visit the Web to do things are now behind us. Today, you can use the predictive capabilities of the Net to get predictions to where you want to go and what you want to do. The media is fast adopting this method because it helps in understanding user behavior and trends and prompts media houses to undertake specific actions.
Analyzing Data and Managing Content
Collecting and managing data is critical in helping firms to gain user insights across various channels and smart gadgets to allow them deliver pertinent and enriching experiences. When used in a real–time context, this practice is crucial because it free the media from the traditional focus on developing mere content to focusing on the experiential benefits embedded in it.
Cords Are Breaking
Do you remember the old days where cable television was the in–thing? The problem used to come in where you spent your money subscribing to a package of 200 channels only to discover you can only enjoy 30 of them. But with the onset of technology, you only need to go online and find what you need without wading through irrelevant channels that don’t add any value to your life. That is why cable companies are not replacing the traditional wholesale bundles with smaller and more specific packages.
Transformation of Work
With the advancement of technology, the way media houses used to work is changing drastically. The emergency of digitization is changing the way companies used to hire people with digital skills and roles eliminating some jobs. Moreover, the fluid nature of technology. Means that media workers must live on their toes since continuous learning is a must for them to keep if they want to remain abreast with ICT.
Greater Mobility
With the advancement of mobile technology, media houses no longer need to wait until their fans reach a designated place to access them. Fans can now enjoy content online and offline while on the go.
These trends are shaping the way the media works, how it interacts with its fans. and how fans perceive it. We hope you are now up to date with what is transforming this vital sector.
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